In today’s article we’ll teach you how to choose a promotional product that your customers will love, with tips, guidance and practical advice that will help get you started today...
RelevanceAlthough it’s easy to get carried away when picking a promo product, you really want a promotional product that’s relevant to the industry you work in. What you need is a mini advertisement of your business, one that keeps your business in the front of your customer’s mind when they’re about to make their next order.
PracticalityYou wouldn’t believe the amount of promo products we’ve seen that seem great but as soon as the novelty wears off, they’re thrown in the bin! So with that in mind, practicality is one of the most important factors when choosing a promotional product. To decide how practical your product is, ask yourself the following questions:
- Can your client use it regularly?
- Is it easy to use?
- Would your customer find it helpful?
- Is it durable enough to be regularly used?
BudgetObviously, if you’re a small company it’s unlikely you’re going to want to give away a brand new car! You have to be realistic about how much you’re willing to spend and what your price range is for promotional products. When testing out new ideas for the first time, we’d recommend keeping costs low because there’s a chance you’ll change your mind or it not might perform as well as you wanted it to.
FeedbackOnce you have a shortlist of promo product ideas, it’s time to get some feedback. The success of your promo products is purely down to how your customers interact with them, rather than the ingenuity of the idea or how good you think it is! So with that in mind, ask for some samples and test them out with a few colleagues, seeing which ones everyone prefers.
By doing this you’ll get a good feel for the overall product - whether it’s durable, high quality and worth your customer’s attention! You should also speak to your sales team, as no one will know your customers better than them, and find out what they think. Would they feel comfortable handing the promo product out to clients? Would their clients use them? Will they be useful? Feedback can go a long way into choosing the best promotional product for your customers.
So there you have it, our complete guide to choosing a promotional product. If you’re interested in one of the most exciting promotional products money can buy, check out our Cansteiner, a simple design that turns any 12oz can into the ultimate drinking vessel!